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Now Broadband providers may be forced to advertise true speed to the audience

Now consumer may take a sigh of relief as the Advertising watchdog is all set to probe into the internet service providers (ISP’s) claim about their speed and usage limitations.
The watchdog will examine the difference between broadband speed claimed and the actual difference between the speeds that is provided to the customers. The terms of the investigation are expected to be declared by this week.

The Major concern is the much used phrase ‘up to’ a certain Mega Bytes per second, used by the service providers. The advertised broadband speed by far exceeds the actual broadband speed. In a recent survey, Ofcom discovered that the average download speed of the providers is around 5.5 Mega Bytes per second, which is exactly the half of the advertised 11.5 Mega Bytes per second. So the up to covers them up because many service providers say up to 20 MBPS so if any time you get a speed less than 20 they are not concerned as they already use the phrase up to. But now the watchdogs will not let these unethical practices continue.

The probe was a response to the concerns raised by theGovernment and the media regulator Ofcom.The regulator is expected to bring out report next month which says that the speeds that the customers get are considerably less than the speed is advertised by the broadband service providers.Ofcom will mostly advice the ASA that the Broadband providers shall advertise speed only which at least some users across the network are able to get.

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